Privacy policy
Privacy Policy
MindThought
1. Introduction
MindThought ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what data we collect, how we use it, and what rights you have over it.
By visiting our website and placing an order, you agree to the terms outlined in this policy.
For any privacy-related questions, contact us at: 📩 contact.mindthought@gmail.com
2. Who We Are
MindThought is an independent streetwear brand selling clothing and accessories through our online store at mindthought.com
We act as the data controller — meaning we determine how and why your personal data is processed.
3. What Data We Collect
We collect the following categories of personal data:
a) Data you provide directly
- Full name
- Email address
- Delivery address and billing address
- Phone number (if provided)
- Payment information (processed securely via Shopify Payments, PayPal or Klarna — we never store your full card details)
b) Data collected automatically
- IP address
- Browser type and version
- Device type
- Pages visited and time spent on site
- Referring URL
- Cookie data (see Section 8)
c) Data collected through third parties
- Order and transaction data via Shopify
- Shipping and tracking data via our logistics partners
- Marketing engagement data via Klaviyo (email opens, clicks)
4. How We Use Your Data
We use your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your order | Contract performance |
| Sending order confirmations and shipping updates | Contract performance |
| Responding to customer service enquiries | Contract performance |
| Sending marketing emails (with your consent) | Consent |
| Improving our website and user experience | Legitimate interest |
| Detecting and preventing fraud | Legitimate interest |
| Complying with legal obligations | Legal obligation |
We will never use your data for purposes beyond what is listed above without first obtaining your consent.
5. Marketing Communications
If you have opted in to receive our newsletter, we may send you:
- New drop announcements
- Brand updates and editorial content
- Exclusive early access to limited releases
You can unsubscribe at any time by clicking the "Unsubscribe" link at the bottom of any email, or by contacting us directly at contact.mindthought@gmail.com
We use Klaviyo to manage our email communications. Your email address and engagement data are stored on Klaviyo's servers. You can review Klaviyo's privacy policy at klaviyo.com/legal/privacy-notice.
6. Who We Share Your Data With
We do not sell your personal data. Ever.
We share your data only with the following trusted third parties, strictly to fulfil your order or operate our business:
- Shopify — e-commerce platform and payment processing
- Printify — order fulfilment and production
- T-Shirt and Sons / Monster Digital — logistics and shipping partners
- Klaviyo — email marketing platform
- PayPal / Klarna — payment processing
- Google Analytics — anonymous website analytics
- Meta (Facebook / Instagram) — advertising platform (anonymised data only)
All third parties are contractually required to handle your data in compliance with applicable data protection laws.
7. International Data Transfers
Some of our third-party partners operate outside the UK and the European Economic Area (EEA). Where data is transferred internationally, we ensure appropriate safeguards are in place — including Standard Contractual Clauses approved by the relevant regulatory authority.
8. Cookies
Our website uses cookies to improve your browsing experience and analyse site traffic. The cookies we use include:
| Type | Purpose |
|---|---|
| Essential cookies | Required for the site to function (cart, checkout, login) |
| Analytics cookies | Anonymous traffic data via Google Analytics |
| Marketing cookies | Ad performance tracking via Meta Pixel |
| Preference cookies | Remembering your language and currency settings |
You can manage or disable cookies at any time through your browser settings. Note that disabling essential cookies may affect your ability to complete a purchase.
9. How Long We Keep Your Data
We retain your personal data only for as long as necessary:
- Order data — 7 years (legal and tax compliance requirement)
- Email marketing data — until you unsubscribe or request deletion
- Analytics data — 26 months (Google Analytics default)
- Customer service correspondence — 2 years after resolution
10. Your Rights
Under UK GDPR and applicable data protection law, you have the following rights:
- Right to access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate or incomplete data
- Right to erasure — request deletion of your personal data ("right to be forgotten")
- Right to restriction — request that we limit how we process your data
- Right to data portability — receive your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interest or for direct marketing
- Right to withdraw consent — withdraw consent for marketing at any time, without affecting prior processing
To exercise any of these rights, contact us at: 📩 contact.mindthought@gmail.com
We will respond to all requests within 30 days.
11. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure.
All payment transactions are encrypted using SSL technology. We do not store full payment card details on our systems — all payment processing is handled by PCI-DSS compliant providers (Shopify Payments, PayPal, Klarna).
12. Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal data from anyone under 16. If you believe we have inadvertently collected data from a minor, please contact us immediately at contact.mindthought@gmail.com and we will delete it promptly.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
14. Contact & Complaints
For any privacy-related questions or concerns:
📩 contact.mindthought@gmail.com
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant supervisory authority:
UK residents: Information Commissioner's Office (ICO) 🌐 ico.org.uk 📞 0303 123 1113
EU residents: Your national data protection authority (CNIL for France, BfDI for Germany, etc.)
MindThought — Wear your mindset.